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The updated results...indicated that the number of people who click on display ads in a month has fallen from 32 percent of Internet users in July 2007 to only 16 percent in March 2009, with an even smaller core of people (representing 8 percent of the Internet user base) accounting for the vast majority (85 percent) of all clicks.
Comscore and Starcom USA Release Updated “Natural Born Clickers” Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Display Ads
Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released the results of an update to its highly publicized “Natural Born Clickers” research, originally conducted two years ago in conjunction with media agency Starcom USA and Tacoda. The collaborative studies focus on...
www.comscore.com